LinkedIn is a powerful tool. If you don’t have a profile, you’re missing out!

LinkedIn is the world’s largest professional network on the internet. You can use it to find the right job, connect and strengthen professional networks, and learn the skills you need to succeed in your career. LinkedIn is also a chance for you to advertise your professional brand. 

To really reap all its benefits, it’s important that you create a profile that attracts recruiters, fosters connections, and showcases your unique professional story. Research found that 40% of B2B marketers say that LinkedIn is the most effective channel for driving high-quality leads. By looking at your profile alone, hiring managers and recruiters can gather a sense of who you are. 

We have put together some tips to ensure your LinkedIn profiles make a strong first impression:

1.    Keep it up-to-date

Remember to update your profile often. You’re aiming to make your profile stand out and encourage people to engage with you. Think about if you’ve created a new social media account, of if your employement history has changed.

2. Fill out every section

There are many different sections in a LinkedIn profile, all of which is highly valuable. However, pay attention to these sections:

  • Headline: Be clear and concise. Describe your work in fewer than 10 words & be specific. 
  • Profile Picture: Use a simple and professional photo. Many use professional headshots. 
  • Job Status: Make sure this section is accurate. 
  • Introduction: Your introduction must fit a lot of information in a small space, so be specific and make sure the information counts. Think about mentioning your industry, pronouns, and location.

3. Create a custom URL

Customising your LinkedIn profile URL will make it more easier for people to find you, as well as it being more personal. Avoid using any unnecessary numbers or symbols. Add your profession or industry if you have a common name.

4. Make connection requests

Increasing your network exposes you to fresh concepts, viewpoints, and methods. A profile with more connectins gets boosted by the LinkedIn algorithms, and thus giving your profile higher visiblity. You’ll be more likely to show up in recommendation tabs for other users to connect with. 

5. Share relevant content

Share content that is pertinent to you, your profession, and industry. This doesn’t mean you shouldn’t share fun content, but make sure each post has a purpose and is relevant to your LinkedIn network.

6. Make your page public!

A public profile will help you get noticed faster and more accessible!

The benefits of LinkedIn are hard to ignore. It’s a professional tool right at your fingertips. A great profile will attract like-minded people. You’ll inspire one another, learn new thing, and most importantly grow together. Follow these tips and soon enough you’ll be able to achieve your career goals, and become the professional you’ve wanted to be.